Really good piece from AccountingWEB that talks about our research into accountants and their blogging and social media prowess.
Apparently they are mostly bamboozled (my new favourite word) If you are an accountant or just want a copy of the report, you can download it at http://accounting.rankmyfirm.com.
That said, Tucker stressed the importance of accounting firms writing insight blogs and becoming active on social media, especially in attracting their buyer persona. “The best thing you can do to start to get on their radar is to produce content that helps [your ideal client] do their job,” said Tucker. “It makes them more likely to come back and look at your blog again, follow you on Twitter, or remain engaged.”