Really interesting video from the guys at Buffer on getting your team to share your content.

We can't all be content creators, with a bit of help and empowerment, most people can and will create content, but absolutely everyone in the company can share and help amplify your reach!

Posts shared by real people are generally more trusted by your audience than those from a company feed. If you are going to put the time and effort in to get your content strategy moving, just a little extra effort can get most of your team to start amplifying your content and dramatically extending your reach.