A great post on the M2 Bespoke blog that has started an interesting discussion on LinkedIn. So what do you do when you put up a new blog post?
I use Passle to blog so I have a set of tools at my fingertips that make it easy to promote my new post.
I can cover the "ego bait" angle by adding other peoples tweets about the subject I am writing about to my post. I then tweet to say thanks to all the people whose tweets I have used. This usually results in retweets - which I "like" and share as appropriate.
I'll post direct to LinkedIn with an update - either on my personal feed or to a relevant LinkedIn group - if I think it's on topic. I'll also tweet from LinkedIn to get some extra exposure.
I tweet the post from my personal blog page 3-4 times over the day with different titles - stats, questions etc... and every month I will bring older posts back to life by creating a newsletter from within Passle which I can email to contacts and post direct to Pulse.
What do you do to get exposure for your posts?
“There’s more than one way to skin a cat” goes the ugly and now somewhat archaic saying. While I’m begrudged to use it too often for those reasons, I can’t help myself if I see a brand on social media taking a one-size-fits-all approach to posting. Without wishing to turn this entire piece into an idiom-fest, variety is the spice of life – and varying aesthetics can prove to be the difference between having your posts read and going unnoticed.