A really interesting article in the PM Forum magazine this month. Eileen Donaghey looks at the benefits of establishing a personal brand that helps you achieve your goals.

Asking yourself questions like "what do I want to be known for?" can make a real difference to how you "brand" yourself and can help build collective awareness within your firm of you as "the person that knows everything about LinkedIn" or "the person with a knack for getting the attention of journalists" or simply "the person that gets things done!"

Eileen goes on to talk about how you should put thought into what channels will help you demonstrate your skills & brand yourself in the way you want to.