A really interesting article in the PM Forum magazine this month. Eileen Donaghey looks at the benefits of establishing a personal brand that helps you achieve your goals.
Asking yourself questions like "what do I want to be known for?" can make a real difference to how you "brand" yourself and can help build collective awareness within your firm of you as "the person that knows everything about LinkedIn" or "the person with a knack for getting the attention of journalists" or simply "the person that gets things done!"
Eileen goes on to talk about how you should put thought into what channels will help you demonstrate your skills & brand yourself in the way you want to.
So for Mary who’s just got a digital marketing executive role in a law firm, she needs to think about how she wants to be known. Maybe her personal brand is ‘confident marketer for all things digital’ because she wants to stay in digital and move up to a managerial position within the firm. Well, for a start she isn't going to do that by having excellent brochure copy writing skills. It’s a good skill to have but doesn't necessarily help her with her goal. Mary needs to think about the channels that she can use to demonstrate her skills. It could be developing an active Twitter following or by effective use of LinkedIn to develop her network.