I saw this in action at an event recently. It's a really nice addition to twitters functionality and gives another level of interactivity. I think it could be especially powerful for using during conferences and events as well as getting simple fast feedback from your audience.
In their continuing quest for world domination, Social Media giant Twitter has recently launched a new poll feature. The feature will appear within the compose box and will allow users to gather opinions from their followers about any particular topic of their choice. Twitter announced details of the feature last Wednesday (Oct 21st) on their blog stating: “Previously, we’ve offered a few ways to participate in polls — Tweeting questions and tracking replies, tallying hashtag votes, or asking followers to favorite or retweet to vote. Now, you’ll be able to create your own two-choice poll right from the compose box.” The new feature offers up a whole new scope for engagement and could prove an especially useful tool for businesses and marketers conducting research.