A really great post about the reality of content marketing. It's definitely not for those who want instant results.
To be successful you have to accept that it will take time and effort to build an engaged audience and start seeing concrete results.
Well worth a read!!
The trouble with content marketing is that the vast majority of business people are looking for short term, quick fix type results. Business professionals like you, are hoping to be able to create a few well written articles or blog posts, to share these on their website and then as if by magic they expect to see a mass of target people all interested in the products and services of the business come to the website. It gets worse, these otherwise sane business people expect that a reasonable number of people will have a sudden impulse to want to share this content around the Internet and that a good proportion of these audience members will be converted into paying customers.