A really interesting piece based on asking lawyers that blog regularly why they blog. Well worth a read but just in case you don't have time, I have gathered the main takeaways below.
The obvious and most oft touted reasons to blog all came up:
- Demonstrating your expertise & maintaining your position as an expert.
- Building your profile.
- Networking and business development.
- Knowledge sharing.
- Increasing the flow of traffic to your website.
But if these are not enough to inspire you, take a look at some of the other motivations that lead lawyers to get their opinions out there:
- To educate – teaching members of the profession and informing the public.
- Giving something back to the legal community.
- Staying abreast of developments – getting into the habit of commenting on what’s going on leads to greater awareness of the issues affecting the profession.
- Enjoyment of both writing and the subject matter.
- You can only fit 140 characters into a tweet!
- Meeting & interacting with interesting people!
- Constantly writing about your specialist niche makes you a better lawyer – if you can explain a concept clearly in a blog post, your understanding of that topic will necessarily increase.
- Researching around a subject in order to write an informed post helps increase your own knowledge.
- To share and discuss your thoughts with like-minded colleagues.
- To showcase not only your expertise but also your personality.
If you are a lawyer that blogs, get in touch, I'd be interested to hear what motivates you to blog and what you get out of it...
You (I) initially begin to blog because ‘it’s going to lead to business’. When you realize that’s the worst reason to blog, you begin to write out of enjoyment and love of the subject matter. That’s when you really begin blogging and using your voice to produce content that has value to your audience. That’s what real blogging is.