Worth reading Velocity digitals post (linked below) on being aware that search is not the be all and end all when it comes to content creation.
In my opinion, if you create great content that is relevant to your field and valuable to your audience, you will reap the rewards and the search benefits will naturally follow.
Yes, search is important, but it’s not the only reason for creating content. In fact, it’s one of the last reasons we create content. In the vast majority of cases, we’ll create content that is to be used in order to communicate with a client’s customers and prospects. Key uses for this content include: