A couple of compelling statistics in this piece - especially the evidence that demonstrating your expertise really does impact winning work!
Thirty per cent of executives say that they take thought leadership into account when they’re shortlisting consulting firms for a piece of work. A similar proportion say that thought leadership has a significant impact on their opinions about a firm. But, here’s the killer statistic: 16 per cent of executives say they’ve bought work from a consulting firm as a direct result of reading their thought leadership. That’s a far higher number than most people think.