Makes a great point about the importance of "consistantly writing informative and valuable blog posts" - a lot of corporate blogs seem to completely forget this, making producing content the responsibility of the comms team, paying ghost writers, reproducing other peoples content or just sending out links that seem relevant.

Informative and valuable knowledge pieces can only come from the people with the knowledge in their heads and the ability to apply that knowledge! The big question is how to get those people actually creating content....