Love the concept of news jacking! An excellent way to ensure that your content is fresh and interesting. Especially potent when you have your experts commenting and offering their unique perspective
Keep your finger on the pulse of emerging issues in your niche and use them in a process called “news jacking.” This technique involves taking recent developments in your practice area , like an important court decision or issuance of a new regulation, and providing your own opinions and commentary to it. Great examples of this technique are Avvo’s NakedLaw blog, which features expert commentary from acclaimed legal analyst Lisa Bloom and Latham & Watkin’s blog, Words of Wisdom. News jacking ensures your content isn’t simply a regurgitation of existing media outlets, but a new perspective in the discussion. Your content will contribute to the conversation and engage an existing and potential client base. Writing about topical issues also improves your online visibility, enhancing and reinforcing your authority and expertise in the field.