The importance of content cannot be understated but it's vital to bear in mind that the user/reader is in fact in charge! If your content is dull or obviously reproduced from somewhere else, you are failing to provide what your readers want and they will go elsewhere!
A valuable lesson for all those jumping on the content bandwaggon and posting any old rubbish in the hope that it will tick the right boxes!
Content isn’t king anymore. Content used to be king. Now it’s a knight in the king’s court. The king is the user. Content serves the king (the user) with valuable writings, videos, images, graphics, resources, or whatever else Content should be. The best content wins. Anything else rolls downhill collecting at the base of the Mountain of Mediocrity, which makes the web. The best content wins, because the web is built with mediocrity.