Really interesting stiuff about Jamie Olivers very clever content marketing. You don't notice the effect but when you analyse it it's very clever. He consistantly gives something to his audience, empowering them to further his cause without feeling like they are doing so.... Essential reading for anyone in the content business
Jamie isn’t educating his viewers on his products. He’s educating his audience on how to do tasks that are related to his products and his expertise. That’s a technique that some marketers fail to grasp: educate your users on how they can better perform certain tasks because of your product—don’t just educate them on your product. Quick tutorials on salad dressings, pasta dishes, and simple recipes teach viewers the basic techniques to cook like he does, and to enjoy the best ingredients. He’s not plugging his own olive oil brand throughout the segment. He’s not raving about how great his style of pan is in the kitchen. He’s busy teaching people how to enjoy good food. What good are kitchen products if his customers don’t know how to use them?