A fantastic set of stats on the rise and rise of content marketing. Extremely compelling evidence that every business should be prioritising having a steady stream of fresh content on their website.
The fact that 69% of content marketers feel a lack of time is their greatest challenge means that products like Passle could become invaluable, especially as it removes the need to outsource content creation, something which is currently done by up to 72% of big companies
2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric) 3. 60% of marketers create at least one piece of content each week. (Source: eMarketer) 4. 42% of B2B marketers say they’re effective at content marketing. (Source: CMI) 5. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)