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Measuring ROI - the easy way

Simple and brilliant - a really clever advertising campaign on the tube and a very effective way of measuring ROI. The company in...

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unknownx500

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Contentricity?

I like the concept of contentricity - essentially losing track of the goal of content marketing in favour of simply pumping out as much...

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unknownx500

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The power of thought leadership

A couple of compelling statistics in this piece - especially the evidence that demonstrating your expertise really does impact winning...

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unknownx500

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It's not just about Content?

The importance of content cannot be understated but it's vital to bear in mind that the user/reader is in fact in charge! If your...

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unknownx500

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