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Assumption could kill your content marketing

Have you ever made an assumption about a customer that turned out to be wrong? I'd be lying if I said I hadn't!

Its very easy...

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unknownx500 afiler

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Measuring ROI - the easy way

Simple and brilliant - a really clever advertising campaign on the tube and a very effective way of measuring ROI. The company in...

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unknownx500

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Marketing automation, striking a balance.

The numerous applications for automating your social media have made the life of a marketeer a bit easier, but there is a real danger...

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unknownx500

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Content marketing and the dangers of big numbers

Gather a group of 20 content strategy experts together and they will give you 20 slightly different views on what you should be doing...

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unknownx500

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Branded social media content is becoming 'wallpaper'

Not really that surprising when you look at some of the 'vanilla' branded content out there. In my experience, the bigger the brand,...

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unknownx500

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Contentricity?

I like the concept of contentricity - essentially losing track of the goal of content marketing in favour of simply pumping out as much...

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unknownx500

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The power of thought leadership

A couple of compelling statistics in this piece - especially the evidence that demonstrating your expertise really does impact winning...

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unknownx500

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No one cares about your company day out!

Slightly provocative title, but of late I've been churning my way through a lot of blog pages on companies websites and it seems like...

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unknownx500

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Keeping your content fresh - news jacking

Love the concept of news jacking! An excellent way to ensure that your content is fresh and interesting. Especially potent when you...

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unknownx500

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It's not just about Content?

The importance of content cannot be understated but it's vital to bear in mind that the user/reader is in fact in charge! If your...

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unknownx500

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