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Using blogging and twitter for BD in a law firm

Well worth a read for anyone working in professional services. The article linked below is a fabulous example of a lawyer using blogging...

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Content marketing for “boring” companies

I was asked recently if I had any advice for companies that work in “boring” industries when it comes to creating content, and as it...

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Twitters new polling feature

I saw this in action at an event recently. It's a really nice addition to twitters functionality and gives another level of...

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The Why, Who, How, When and Where guide to overcoming the barriers to content creation?

I found the discussion linked to below on LinkedIn, it’s about the barriers to creating quality content for your website, some really...

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Modern Sales don't need low hanging fruit

Does your sales team want leads that are ready to buy? Are they always looking for the low hanging fruit, the easy sale, the ready buyer,...

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Writing for your audience

One of the most difficult things to get right when running a company blog is how to write for your audience. This is...

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